We Walked 40,000+ Steps at Superzoo 2025—Here’s What It Means for Your Cat

For several days last week, we swapped our usual cat-cuddling home offices for the neon lights of Las Vegas to attend SuperZoo. Our mission was simple: to walk the endless aisles on behalf of the CatCrazy community, see what’s coming next, and make sure we’re always ahead of the curve when it comes to your cat’s health.

And when we say endless, we mean it. Our step counters clocked in at over 15,000 steps each day (our feet are still recovering). But through the blur of about a million booths, one thing became incredibly clear: a massive change is happening in the pet world, and it’s everything we’ve been fighting for.

The Biggest Trend: Real Food is Finally Getting a Spotlight

For years, we’ve been deconstructing labels and calling out the junk. At SuperZoo, it felt like the rest of the industry is finally getting the message. The biggest theme we noticed was the move towards high-quality, human-grade (though this is often a misnomer), and minimally processed ingredients. We saw more freeze-dried, raw, and gently cooked options than ever before.

Brands were proudly talking about where their proteins were sourced and why they don’t use fillers like corn, wheat, and soy. It was a breath of fresh air. It confirms what we’ve built CatCrazy on: the simple, non-negotiable idea that our pets deserve real food with ingredients we can trust. Seeing this trend explode tells us that we aren't just a brand; we're part of a movement.

The Cats are Finally Getting the Spotlight

For too long, the pet industry has felt like a dog’s world, with cats getting the leftovers. But this year, that all changed. We saw an incredible surge in innovative, high-quality products designed specifically for our feline family members.

From enrichment toys that engage their hunter instincts to beautiful, modern furniture and, most importantly, a huge variety of new, healthier food options. The industry has woken up to the fact that cat parents are demanding better. It’s thrilling to see, and it validates our "cats-first" mission. We didn’t just create a cat food; we created a food for cats, and it turns out that’s exactly what the world was waiting for.

Our Mission, Confirmed

After walking at least ten thousand miles, we left Las Vegas more energized and confident than ever. The trends we saw weren't a surprise—they were a confirmation. The demand for ingredient transparency, the focus on species-appropriate nutrition, and the rise of the discerning cat parent are not just fads; they are the future.

It means that the choice you made to be part of the CatCrazy community puts you at the forefront of this positive change. Thank you for trusting us on this journey. Our feet might be tired, but our mission to provide the absolute best for our cats has never been stronger.